So why do Tower Insurance think you should have a car alarm?

This is the latest TV advert from Tower:

Update: They have since deleted the video so you can no longer see it!

It seems to suggest that they expect you to have a car alarm for an insurance payout, yet don’t really care if the system is completely useless! Surely an effective immobiliser would have been a better idea? Or maybe the policy maker at Tower have been smoking to much of the green stuff?

Seriously, how on earth would they even have known that the car alarm was activated? It just seems totally moronic!

Please let me know if I’m missing something here!!!

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Julian

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Owner and Installer at Obsessive Vehicle Security Limited. More details here... Please keep Comments relevant to the post and use the Contact form for enquiry's
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4 Responses to So why do Tower Insurance think you should have a car alarm?

  1. Avatar Craig says:

    Nope, that’s pretty much it. Next, you’ll see free “5 star alarm with every prepaid insurance policy!”

  2. Avatar Rick says:

    It’s slightly ironic when you think about it. If you have a well-installed immobilizer and GPS tracker (even without an alarm) then you’d likely considerably reduce the risk of the car being stolen or irrecoverable in the first place – no need for insurance company to pay out. With just an alarm it doesn’t do jack to prevent it being stolen (a mere deterrent is pretty lame IMO) and the insurance company then has to honour the replacement policy. I really don’t think they’ve thought it through.

  3. Julian Julian says:

    Well summed up. It’s seems to be a lame policy and a pointless advert!

  4. Julian Julian says:

    Hey Craig, I’ve seen enough crap installs with “5 star car alarm” stickers around Wellington already. It really wouldn’t be much of a prize!

    The sad reality is that more claims made for stolen vehicles results in higher premiums for everyone.
    If they woke up to effective ways to reduce the risk of theft then everyone would win.

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