The latest edition “NZ Performance Car” magazine contains a “Security Feature” which regular readers know will know I declined to splash out $1,500.00 to be part of!
Now if there is one thing that gets my goat its lazy journalism. Normally I simply roll my eyes and ignore half the dross that our so called reporters waffle on about! However I’m not content to sit back knowing just how misleading this feature is.
I was actually hoping that the article would offer some sound advice. After all a large number of performance car magazine’s readership will be quite impressionable and consider what is printed on the pages to be credible.
Given the phone call I received from their staff member who told me he was a huge fan of my blog and respected my efforts to raise standards, I did actually have some hope that some of my usual rants about the failed star rating system for alarms, would be included. Sadly my hope evaporated when I started to read the print!
So what is wrong with the feature?
Vehicle Theft on the Rise?
This is a direct quote from the above security feature.
“Vehicle theft is on the rise, in fact current statistics say that 20,000 vehicle are stolen each year here in NZ”.
Below are the number of reported vehicle thefts for the past two years:
Note: Statistics taken from the New Zealand Police, where the year ends in June. (Don’t ask me why June? as I have no idea!)
So whilst the “20,000” number was near enough it is still pretty clear that the number of thefts are actually down!
The New Zealand Security Association
Here’s what the “no name” reporter wrote about the New Zealand Security Association:
“Most brands will have a trusted network of installers nationwide and there’s also the New Zealand Security Association who guarantee their workmanship – check for their seal, stamp or logo.”
The NZSA quit
their extortion racket claiming to represent vehicle security standards on the 1st of April 2012.
To make matters worse the pages following the feature contain adverts from Calvotech Installation and Street Soundz, both of which have adverts claiming to be members of the NZSA, I took the time to look at both of their websites and they make the same claims on-line too!
Mongoose NZ have an advert claiming “Mongoose is the only company to offer OEM fitment CAN-bus alarm systems for Toyota Models.”
This too is not true, I do plenty of work for the local Toyota dealerships and know for a fact that the only alarm Toyota officially approve is Cobra.
They have Cobra listed as a Toyota approved part on their computer systems and I often chat to the staff members about which alarms are available to them.
So why do they print crap?
Now I know that Parkside Media have no control over the claims on the adverts they print, but if the feature is really aimed at offering good honest advise to their readers, then surely they should point out that the vehicle security market is full of sharks who are quite happy to make false claims to make a sale.
Then again if they did that they would probably lose all their advertising revenue.
To finish up I’ll point out that on page 4 of Performance car magazine there is a small print disclaimer, part of which states:
“Parkside Media prints advertisements provided by the publisher, but gives no warranty and makes no representation to the truth.”
Given that the whole feature is little more then a advert this pretty much sums thing up!