I take a great deal of pride in my workmanship and the reputation I have built over that past few years, so when I found out that a local company had taken a Google AdWords advert out titled “Obsessive Vehicle Security” I was rather pissed off.
One of the most important aspects of the Obsessive brand is honesty. The goal is to be upfront and truthful about what I can offer each customer, provide them with the information to a make an informed decision, and then hope that they will trust me and use my services and recommend me to others.
Sadly not all people in the industry operate in this manor, as local company Abtec have proved this week. It seems that they have no issues with misleading people to achieve a quick buck and will even scoop so low as to try and trade off another companies name as the following proves:
Note: Abtec own the onlinecaraudio.co.nz website.
For those of you who don’t know how AdWords works the read this link: http://www.google.com/ads/adwords2/
I have already been in contact with Google as this advert is in breach of the Obsessive Vehicle Security trade mark. I have also sent the following email to the managing director of Abtec:
Dear Ashley,It has recently come to my attention that Abtec has been using “Obsessive Vehicle Security” as the heading for a Google AdWords campaign.I would like to point out that I do not approve of your use of my company name and request that you remove this misleading advert.Regards,Julian Dunster
Obsessive Vehicle Security
Still I’ll take is as a complement that they feel the need to trade off my reputation!
I just wish that they would copy my lead by being upfront about the “NZSA star rating system” and what a con job it is! Sadly Abtec have created their own 5 Star car alarm website which like the original, is fit for little more then wiping your arse on!
Abtec now join Warlocks in the exclusive list of companies who I have had to expose for what I consider unethical business practices!