I take a great deal of pride in my workmanship and the reputation I have built over that past few years, so when I found out that a local company had taken a Google AdWords advert out titled “Obsessive Vehicle Security” I was rather pissed off.
One of the most important aspects of the Obsessive brand is honesty. The goal is to be upfront and truthful about what I can offer each customer, provide them with the information to a make an informed decision, and then hope that they will trust me and use my services and recommend me to others.
Obsessive Vehicle Security do not recommend Abtec, 5starcaralarms.co.nz or onlinecaraudio.co.nz
Sadly not all people in the industry operate in this manor, as local company Abtec have proved this week. It seems that they have no issues with misleading people to achieve a quick buck and will even scoop so low as to try and trade off another companies name as the following proves:
Note: Abtec own the onlinecaraudio.co.nz website.
For those of you who don’t know how AdWords works the read this link: http://www.google.com/ads/adwords2/
I have already been in contact with Google as this advert is in breach of the Obsessive Vehicle Security trade mark. I have also sent the following email to the managing director of Abtec:
Dear Ashley,
It has recently come to my attention that Abtec has been using “Obsessive Vehicle Security” as the heading for a Google AdWords campaign.I would like to point out that I do not approve of your use of my company name and a request that you remove this misleading advert.Regards,Julian Dunster
Obsessive Vehicle Security
Whilst on the subject of Abtec I have also noted that they are now following in the foot steps of the Obsessive Blog. They have even coined the “News Views and Product Reviews” heading that I have on the site!
It’s a shame that they have not copied my idea of pointing out that most of the so called “5 star car alarms” are not effective, (see Siren Muppetry and AVS Immobiliser for examples why!) and continue with the bullshit 5 Star Car Alarm rating system.
This is most disappointing, after spending the past two years pointing out how misleading the NZSA star rating system was, it is sad to see that Abtec have created their own 5 Star car alarm rating which like the original, is fit for little more then wiping your arse on!
Rant over!
Abtec now join Warlocks in the exclusive list of companies who I suggest to avoid!























